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In the latest issue of Wired, there’s a short supplement called ‘Geekipedia’, which is a compendium of all the latest trends, Web 2.0 issues, and general tech hotbuttons, in Encyclopedia format. As I was flipping through it, I noticed an ad for the Intel Core 2 Duo line of machines on the back cover. This series features a single person repeated a few times, in varying attitudes and poses. These ads are meant to indicate the power of the Duo line by stating that one can just do more with this processor.

The ad on the back cover features a SL avatar, replete with long purple hair, blue-furred (or -feathered) ears, and slick fashion-worward clothing, jumping or flying or dancing, it’s hard to tell against the black background. The ad copy reads ‘Enhance your Second Life world experience with the Intel Core 2 Duo processor.’ It goes on to talk about Intel’s in-world sim, complete with coordinates. Elsewhere in this issue is a similar ad featuring a Blood Elf from World of Warcraft.

So, from this we can see that Intel’s not afraid to throw in and promote their involvement with SL to the masses, as well as marketing directly to SL residents. I don’t know how much involvement LL had in this ad, or who the avatar in the picture is. Does this ad benefit anyone other than Intel? Would it attract non-residents to SL?

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